AI
Apple Sends Siri AI to Work. The Hotel Email Is Waiting.
Siri AI’s September 14 rollout puts Apple’s comeback to work. Clever architecture earns credit; finding the right hotel email will earn trust.
AI
Siri AI’s September 14 rollout puts Apple’s comeback to work. Clever architecture earns credit; finding the right hotel email will earn trust.
Apple
Apple Watch Series 12 adds readiness scores and richer heart tracking, pushing into WHOOP territory. Your recovery now has competing middle managers.
Product Launch
Apple’s iPhone Duo brings a familiar ecosystem to foldable phones. Here’s why its late arrival could make the “Apple is dead” crowd revise the obituary.
Apple
Tim Cook’s likely final product announcement as Apple CEO is an M6 Mac mini: a five-inch monument to 15 years of quiet, relentless execution at scale.
Big Tech
Mark Zuckerberg says Apple stopped innovating. Meta’s $83.6 billion Reality Labs loss total and 47.5% creator cut make the critique spectacularly awkward.
Deep Dive
Ford’s Apple Maps deal reveals the battle over software-defined cars, dashboard data, EV routing, subscriptions, privacy, and control in 2026.
AI
Apple sued OpenAI over alleged trade-secret theft tied to AI hardware. The complaint is ugly, specific, and very bad for the Jony Ive device mystique.
Consumer Tech
visionOS 27 gives Vision Pro better spatial instincts, smarter Siri, and just enough practical polish to make the face computer feel plausible.
Deep Dive
Apple unveiled Siri AI at WWDC 2026. Here is how its Gemini-powered assistant works, why privacy matters, and what Apple must still prove.
Apple
Tim Cook is stepping down as Apple CEO, and the 'not innovative' crowd can kindly explain how a $4 trillion Apple, Apple silicon, wearables, services, and 2.5 billion devices are not innovation.
Big Tech
Siri is getting smarter in iOS 27. Specifically, it's getting smarter by routing your questions to AI assistants that are actually smart.
Satire
What will Apple look like when it turns 100 in 2076? Imagine a sentient iPhone living in your brain, a three-week WWDC, and an Apple Car that costs more than a condo. Here’s our completely serious forecast.