Can Aive’s AI Make Video Editing Fun Again? €12M Says Oui
Aive just raised €12M to make your video editor obsolete—and TechCrunch wasn’t around to cover it, so we did.
Back in the old days (Q1 2025), a cool AI startup raising €12 million from a legit international firm would’ve been front-page material on TechCrunch Europe.
But today? TechCrunch's European writers have been cleared faster than a WeWork liquidation sale. If you’re wondering why TechCrunch isn't covering impressive startups out of Paris anymore, it’s because there’s no one left to cover them.
So here we are, your friendly neighborhood tech-snark site, picking up the slack. Are we the TechCrunch of the future? Maybe—at least until a PE firm buys us, turns us into a DTC mattress blog, and fires all the robots.
But until then, let’s talk about Aive.
AI Video Editing: Now With 100,000 Variations and No Existential Dread
Paris-based Aive just announced a €12 million Series A led by Invus, and they’re on a mission to become the global leader in automated video post-production. Which is Silicon Valley code for “we’ll edit all your content for every platform while you drink rosé.”
They’re calling it “Multimodal Generative Technology” (MGT), a term that sounds like something ChatGPT would invent if you asked it to create a fake buzzword with real VC energy. But it’s real, and apparently it can create up to 100,000 different versions of a video in the time it takes your creative director to find the right font.
And get this: it doesn’t just edit stuff. It scores the edits. Like an AI Gordon Ramsay for your TikToks, judging the emotional impact and branding consistency of your 15-second shampoo ad.
From LVMH to Stellantis: Aive’s Clients Are Fancy
In just over a year, Aive’s tech has landed clients like Stellantis, LVMH, Clarins, Publicis, IPG, and more. Basically, everyone with a marketing budget and a deep fear of being left behind by the TikTok algorithm.
Their AI co-pilot is 30x faster and 20x cheaper than traditional workflows. We assume this is based on the official EU standard of “editing a single promo video while your intern weeps over Premiere Pro.” Aive, by contrast, spits out perfectly optimized, on-brand, multi-platform videos without a single spilled oat milk latte.
Will It Replace Creative Professionals?
Of course not! It’ll just “support” them. Like a rope “supports” someone dangling off a cliff. But sure—enhancement, collaboration, co-pilot. Definitely not replacement. Wink.
Final Cut
Aive is real, the tech is impressive, and it’s actually refreshing to see something useful come out of the generative AI boom that isn’t another Slackbot trying to replace your calendar. So congrats to the team, and to Europe for still funding real tech in between riots and baguette consumption.
And to our friends at TechCrunch: best of luck. If you want to freelance for us, we pay in meme coins and validation.
