Snark Bytes: eToro Lists on Nasdaq: Now You Too Can Buy the Hype and Hold the Bag
eToro is officially IPO-ing at $52 per share, because clearly the market was missing one more way for retail investors to feel clever before being humbled.

After years of helping retail traders chase pump-and-dumps from the comfort of their couches, eToro is finally joining the big leagues with an IPO priced at $52 per share. That’s right—now you can lose money not just on eToro, but with eToro.
The offering, “upsized” (because go big or bankrupt trying), includes nearly 12 million shares—half from eToro, half from early backers who wisely decided now was a great time to cash out before another fintech winter. The company will trade under the ticker symbol “ETOR,” though “YOLO” was likely already taken.
With a cast of 17 different underwriters (seriously), the IPO roadshow reads like a finance LARP session—Goldman Sachs, Jefferies, Citigroup, even Mizuho—because it takes a village to offload this many shares. Meanwhile, retail investors are expected to show up in droves, hoping to recreate the thrill of copying that one guy who “turned $1K into $100K” before vanishing in 2021.
eToro says the offering will close on May 15, just in time for your group chat to start asking, “Wait, wasn’t this the platform that let people copy Elon trades?”